start investing in 3 simple steps
Step 1 - You choose
Tell us what type of investor you want to be: cautious, adventurous or somewhere in between.Step 2 - we invest
We build you a Personal Investment Plan with just the right mix of investments.Step 3 - we optimise
We monitor your Plan 365 days a year and adjust it to keep everything on track.safe & secure
Regulated
safeguarded
help is on hand
safe & secure
Regulated
safeguarded
help is on hand
who are wealthify?
Wealthify offers effortless investing, low fees, and absolutely no jargon. We make it simple for you to create good saving habits and build for the future by making your money work harder.
As part of the Aviva Group, and with an Excellent TrustPilot score from thousands of existing customers, you can rest assured that your money is in safe hands.
strength in depth
Wealthify is backed by Aviva, one of the UK’s largest financial services institutions which has looked after British consumers for more than 300 years.
We operate independently of Aviva, which means you get the best innovation in smart simple investing together with the security of knowing that we’re here to stay and operate to the highest standards.
Being part of the Aviva group of companies allows us to develop our business, but at an accelerated pace and with greater confidence.
Multi-award-winning investing
Here are just a few of the prestigious awards we've picked up along the way
Boring Money Best Buys 2020
Best Investment Provider
Boring Money Best Buys 2020
Best Investment Provider
Boring Money Best Buys 2020
Best Investment Provider
Boring Money
Best Online Investment Service
British Bank Awards 2020
Best Investment Provider
COLWMA
Best Goal Based / Robo Investing
Personal Finance Awards 2019
Best Junior ISA
Shares Awards 2019
Best Online Investment Provider
Robo Investing Awards
Best Interface and Best Ethical Investments
Moneyfacts Consumer Awards 2019
Highly commended: Digital Wealth Management Provider of the Year